Privacy policy

Privacy Policy

Unless otherwise stated below, providing your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide your data, and failure to provide it will have no consequences. This only applies if no other information is provided in the subsequent processing operations.

"Personal data" refers to any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing personal information.

Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in server log files. This data includes, for example, the name of the accessed page, date and time of access, IP address, data volume transferred, and the requesting provider. Processing is carried out based on Article 6(1)(f) GDPR, reflecting our legitimate interest in ensuring the uninterrupted operation of our website and improving our services.

Contact

Responsible Party:

Feel free to contact us if desired. You can find the contact details of the party responsible for data processing in our legal notice.

Customer-Initiated Contact via Email

If you initiate business contact with us via email, we collect your personal data (name, email address, message content) only to the extent provided by you. Data processing serves to process and respond to your inquiry.

If your inquiry is related to pre-contractual measures (e.g., purchase consultation, offer preparation) or an existing contract with us, the processing is based on Article 6(1)(b) GDPR.
For inquiries unrelated to these purposes, processing is based on Article 6(1)(f) GDPR, reflecting our legitimate interest in responding to your inquiry. In this case, you have the right to object to the processing of your personal data at any time due to reasons related to your specific situation.

We use your email address solely to process your request. Your data will be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Data Collection and Processing via Contact Form

When using our contact form, we collect your personal data (name, email address, message content) only to the extent provided by you. Data processing serves the purpose of contact initiation.

If your inquiry pertains to pre-contractual measures or an existing contract, processing is based on Article 6(1)(b) GDPR.
For other inquiries, processing is based on Article 6(1)(f) GDPR, reflecting our legitimate interest in responding to your request. You can object to this processing at any time for reasons specific to your situation.

Your email address is used solely to process your inquiry. Your data will be deleted in compliance with statutory retention periods unless you consent to further processing and use.

Customer Accounts and Orders

Customer Account

When opening a customer account, we collect your personal data to the extent specified there. Data processing serves to enhance your shopping experience and simplify order processing. Processing is based on Article 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the lawfulness of processing carried out before the revocation. Your customer account will then be deleted.

Data Collection, Processing, and Transfer for Orders

For order processing, we collect and process your personal data only to the extent necessary for fulfilling and handling your order and addressing your inquiries. Providing your data is required for entering into a contract. Failure to provide it means the contract cannot be concluded. Processing is based on Article 6(1)(b) GDPR.

We may share your data with shipping companies, payment service providers, service providers for order processing, and IT service providers, as necessary. In all cases, we strictly comply with legal requirements. The scope of data transmission is kept to a minimum.

Advertising

Use of Email Address for Newsletters

We use your email address exclusively for sending our newsletters, provided you have explicitly consented to this. Processing is based on Article 6(1)(a) GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of processing carried out before the revocation. You can unsubscribe from the newsletter using the link provided in the newsletter or by contacting us. Your email address will then be removed from the mailing list.

Use of Email Address for Direct Advertising

We use your email address, obtained during the sale of goods or services, to send you electronic advertising for similar goods or services, unless you have objected to this use. Providing your email address is necessary for entering into a contract. Failure to provide it means the contract cannot be concluded. Processing is based on Article 6(1)(f) GDPR, reflecting our legitimate interest in direct advertising. You can object to the use of your email address for this purpose at any time by notifying us or using the link in the advertising email. No costs other than transmission costs at standard rates are incurred for this.

Shipping Service Providers, Inventory Management

Sharing Email Addresses with Shipping Companies for Shipment Status Information
We share your email address with the shipping company as part of order processing, provided you explicitly consent during the order process. This allows the shipping company to inform you about the shipment status via email. Processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us or the shipping company, without affecting the lawfulness of processing carried out based on your consent prior to withdrawal.

Use of an External Inventory Management System
For order processing, we use the inventory management system Weclapp under a data processing agreement. Your personal data collected during the order process is transmitted to Weclapp.

Learn more here: https://www.weclapp.com/en/privacy/.

Payment Service Providers

Use of PayPal
All PayPal transactions are subject to PayPal's privacy policy, which can be found at: https://www.paypal.com/webapps/mpp/ua/privacy-full.

Use of Apple Pay
All Apple Pay transactions are subject to Apple's privacy policy, available at: https://support.apple.com/en-us/HT210665.

Use of Google Pay
All Google Pay transactions are subject to Google's privacy policy, accessible at: https://payments.google.com/payments/.

Our website uses cookies. Cookies are small text files stored by your browser on your computer system. When you visit a website, a cookie may be saved on your operating system. These cookies allow the website to identify your browser during subsequent visits.

Cookies are stored on your device, so you have full control over their use. You can configure your browser to notify you before cookies are set, allow or reject cookies on a case-by-case basis, or block cookies entirely. Stored cookies can be deleted at any time. However, disabling cookies may result in limited functionality on our website.

For managing cookies in popular browsers, visit the following links:

Chrome: Manage Cookies in Chrome
Internet Explorer: Manage Cookies in IE
Mozilla Firefox: Manage Cookies in Firefox
Safari: Manage Cookies in Safari

Essential Cookies
Unless otherwise noted in this privacy policy, we only use essential cookies to make our website more user-friendly, efficient, and secure. These cookies allow our systems to recognize your browser across sessions and provide specific services. Some features of our website cannot function without these cookies.

Processing is based on §15(3) sentence 1 TMG and Article 6(1)(f) GDPR due to our legitimate interest in ensuring the optimal functionality of our website and an effective user experience.

Analytics and Advertising

Use of Google Analytics
We use Google Analytics, a web analysis service provided by Google LLC. For users in the EEA or Switzerland, Google Ireland Limited is the responsible entity.

This service analyzes website usage and provides insights for marketing purposes. Data such as your IP address, browser information, visited pages, and purchase activities may be collected. Google Analytics uses cookies and other technologies to track your activity. Data is generally transferred to Google's servers in the USA, which may not provide an equivalent level of data protection.

However, IP anonymization is enabled on this website, so your IP address will be truncated within the EU before being transmitted to the USA. Processing is based on §15(3) sentence 1 TMG and Article 6(1)(f) GDPR due to our legitimate interest in tailoring the website to user needs.

To prevent data collection, install this browser plugin: Google Analytics Opt-Out.

Use of Facebook Pixel
We use Facebook Pixel to target users with interest-based ads on Facebook. Data such as visited pages is shared with Facebook and linked to your Facebook account. Data transfers to the USA occur based on standard contractual clauses.

For details, visit:

Use of Cookies or Similar Technologies

The use of cookies or comparable technologies is based on Section 15 (3) Sentence 1 of the German Telemedia Act (TMG). The processing of your personal data is carried out under Article 6 (1) (f) of the General Data Protection Regulation (GDPR), based on our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons arising from your specific situation. You can disable the "Custom Audiences" remarketing function here.

For more details on how Facebook collects and uses data, as well as your rights and options for protecting your privacy, please see Facebook's Data Policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense

Our website uses the AdSense feature provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your habitual residence is within the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is the Google affiliate responsible for processing your data and complying with applicable data protection laws.

Data processing aims to lease advertising space on the website and display targeted, interest-based ads to visitors. This feature delivers personalized ads from the Google Display Network to website visitors. Google uses cookies to analyze your use of the website. Information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The EU Commission has not issued an adequacy decision for the USA. Data transfer is based on standard contractual clauses as appropriate safeguards for protecting personal data, available at https://policies.google.com/privacy/frameworks. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other data held by Google.

The use of cookies or comparable technologies is based on Section 15 (3) Sentence 1 TMG. The processing of your personal data is carried out under Article 6 (1) (f) GDPR, based on our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons arising from your specific situation.

You can permanently disable the use of cookies by Google by following this link and downloading and installing the plugin provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent third-party cookies by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out instructions there. More information and Google's privacy policy can be found at https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/.

Use of the Pinterest Tag

Our website uses the Pinterest Tag provided by Pinterest Europe Limited (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; "Pinterest"). The purpose is to target website visitors with interest-based advertising on the Pinterest social network. A conversion tag is implemented on the website to establish a direct connection to Pinterest's servers when visiting our site. This notifies Pinterest's servers of the pages you visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the network. Personalized Pinterest ads are displayed to you when you visit Pinterest.

If you access our website through a pin on Pinterest, a cookie for conversion tracking is placed on your computer. These cookies are limited in validity, do not contain personal data, and cannot identify you personally. If you visit specific pages on our site before the cookie expires, Pinterest and we can determine that you clicked on the pin and were redirected to our site. Information collected through the conversion cookie helps create conversion statistics and optimize our website. The data processed may include the total number of users who clicked on one of our pins and were redirected, subpages visited on our website (e.g., category or product pages), search queries on our site, shopping cart contents, and completed transactions.

Your data may be transferred to the USA. The EU Commission has not issued an adequacy decision for the USA. Data transfer is based on standard contractual clauses as appropriate safeguards, available at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

The processing of your personal data is carried out under Article 6 (1) (f) GDPR, based on our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing at any time for reasons arising from your specific situation. You can disable personalized advertising in your Pinterest personalization settings or through the AdChoices website at optout.aboutads.info. You can also prevent cookie storage by selecting the appropriate technical settings in your browser software. However, please note that some website functions may be limited in this case.

For more information on how Pinterest collects and uses data, as well as your rights and options for protecting your privacy, please see Pinterest's Privacy Policy at https://policy.pinterest.com/de/privacy-policy.

Plug-ins and Miscellaneous

Use of Google Tag Manager

We use Google Tag Manager from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is the affiliated company with Google responsible for processing your data and complying with applicable data protection laws.

This application is used to manage JavaScript and HTML tags, primarily for the implementation of tracking and analysis tools. Data processing serves the purpose of tailoring and optimizing our website to user needs.

Google Tag Manager itself does not store cookies or process personal data. However, it enables the activation of additional tags that may collect and process personal data.

For further information about terms of use and privacy, please visit Google Tag Manager's page.

Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

The data processing serves the purpose of ensuring uniform font representation on our website. When loading the fonts, a connection to Google servers is established during the page visit. Cookies may be used in this process, transmitting your IP address and browser information to Google. These data are not associated with your Google account.

Your data may be transferred to the USA. Since there is no adequacy decision by the European Commission for the USA, the data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data. Details are available at: Google Privacy Framework.

Cookies or similar technologies are used based on Section 15 (3) Sentence 1 of the German Telemedia Act (TMG). The processing of your personal data is based on Article 6 (1) lit. f of the GDPR, reflecting our legitimate interest in a user-friendly and aesthetically appealing website design. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation by notifying us.

For more information on data processing and privacy, please visit:
Google's Privacy Policy and Google Fonts FAQ.

Use of Adobe Fonts

We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; "Adobe") on our website.

The data processing serves the purpose of ensuring uniform font representation on our website. When loading the fonts, a connection to Adobe servers is established during the page visit. Cookies may be used, transmitting your IP address, browser, and operating system information to Adobe.

Your data may be transferred to third countries, such as the USA and India. Since there is no adequacy decision by the European Commission for these countries, the data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data. Details are available at: Google Privacy Framework.

For more information on data processing and privacy, please visit:
Adobe Privacy Policy and Adobe Fonts Privacy.

Rights of the Data Subject and Storage Duration

Duration of Storage

After the complete fulfillment of the contract, the data will first be stored for the duration of the warranty period. Afterward, they will be stored considering legal retention periods, particularly tax and commercial law regulations, and subsequently deleted unless you have agreed to further processing and use.

Rights of the Data Subject

Under Articles 15 to 20 of the GDPR, you are entitled to the following rights if the legal requirements are met:

Right to access your data,
Right to rectification,
Right to deletion,
Right to restriction of processing,
Right to data portability.

Additionally, under Article 21 (1) of the GDPR, you have the right to object to processing based on Article 6 (1) lit. f GDPR, as well as to processing for direct marketing purposes.

Right to Object

If the processing of personal data described here is based on our legitimate interest under Article 6 (1) lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.

After an objection is raised, we will stop processing the relevant data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If the processing of personal data is for direct marketing purposes, you may object at any time by notifying us. Upon objection, we will cease the processing of your data for direct marketing purposes.

Last Updated: December 6, 2021